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Website Speed and Performance: Website speed and performance are critical factors in technical SEO. Slow-loading websites not only frustrate users but also receive lower rankings in search engine results. Optimizing website speed involves several strategies, including optimizing image sizes and formats, minifying CSS and JavaScript files, leveraging browser caching, and using a content delivery network (CDN) to serve website content from servers located closer to the user. Regular performance monitoring and optimization can significantly improve a website's technical SEO. Mobile-Friendly Optimization: With the increasing use of mobile devices, having a mobile-friendly website is crucial. Google and other search engines prioritize mobile-responsive websites in their rankings. Mobile optimization includes ensuring that the website layout adapts well to different screen sizes, fonts are legible, buttons are easy to tap, and the overall user experience is seamless across mobile devices. Mobile optimization also involves optimizing mobile page speed, reducing unnecessary pop-ups, and implementing mobile-specific features like click-to-call or location-based functionality.

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